Front Row

GET CLOSER TO
YOUR FAVORITE STARS.

We bring you off the couch and into the room — live, unscripted, and closer to the game than you've ever been.

WATCH LIVE

NEXT EVENT · ALLEN LAZARD · JULY 7

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DON'T MISS OUT

UPCOMING EVENTS

WHAT IS FRONT ROW

YOUR FAVORITE PLAYERS, UNFILTERED.

The best moments in sports aren't on the field — they're the person behind the jersey. Front Row puts you in the room: live home tours, real conversations, and one-of-a-kind drops, streamed on Whatnot to a 90K+ community.

HOW IT WORKS

TWO WAYS TO EXPERIENCE FRONT ROW

THE DROP

RAPID FIRE. EXCLUSIVE. GONE.

No tours. No preamble. Just rare items, live on Whatnot in a rapid-fire sale format. Exclusive, time-sensitive, and gone the moment it's over.

  • ·High-speed live sales on Whatnot
  • ·Items dedicated to specific athletes
  • ·Limited quantities, first come, first served
  • ·Each drop is a moment you'll remember
RAID THE VAULT

WE TOUR THE ATHLETE'S WORLD

A celebrity opens their doors: their home, their story, their world. Watch live on Whatnot as we walk through, uncover rare finds, and auction off the kind of pieces that don't exist anywhere else.

  • ·Private home tour, live on Whatnot
  • ·One-of-a-kind items auctioned in real time
  • ·Genuine personality, no scripts, no PR filter
  • ·Fan Q&A with the athlete
THE COMMUNITY

MORE THAN MERCH.
IT'S A CULTURE.

Fans sell sports merch, share their collections, and sometimes get direct access to the athletes themselves. Real conversations. Real connections.

An athlete sharing a real moment with fans

REAL MOMENTS, NOT MERCH TABLES

EXCLUSIVE ACCESS

JOIN
FRONT ROW

Be first to know about drops, get early access to events, and join a community of 90K+ fans who are done watching from a distance and ready to be part of something real.

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